Friday, February 26, 2016
There's the Twenty Percent
I interviewed a person who started his own clothing store. The stores sells name bran items like Southern Proper, Lilly Pulitzer, and Vineyard Vines. His clientele ranges from 13 year olds to 60 year old men and women who typically fall into the upper middle class. The store is located in a trendy and walkable side of town in a very nice area. The shop owners goal is to provide names brands in a sector of town that does not have a lot of clothing options.
The customers I interviewed pretty much lined up with what the shop owner described. They were all from a nice side of town and fit into the age groups suggested. They preferred to shop in the boutiques because it offered something different than the mall.
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Hi Caroline, first I want to say that I appreciate your effort to do this assignment -- as I did not complete mine! That said, the first thing that came to my mind when I read your post was...what makes this boutique owner an entrepreneur vs. a store or small business owner? This question has really weighed heavily in my mind in this course, probably because I own a construction company with my husband and realized that it's how one runs their business (and hopefully what makes it successful) that validates the entrepreneurial mindset (as we've learned). That idea really hones in on the innovative and growth processes, rather than just day to day business processes. So, for this particular shop owner, I'm guessing that their special sauce is to offer names brands not offered in any other nearby store. I like your customer interviews, as they definitely show how the store's customer might prefer shopping at a store like this!
ReplyDeleteHey Caroline!
ReplyDeleteMy first question is, where is this shop? And to piggy back on what Joanne said, what makes this person an entrepreneur? What makes his shop different than others if he sells the same products? Just the location?
On another note, it sounds like this entrepreneur has a very wide range of people he is catering to, that's awesome! I feel like people with a wide range of customers has a better chance of staying in business longer. I wish him the best of luck!
Overall, great job.
Here's the link to my own post: http://ckm-ent3003.blogspot.com/2016/02/week-8-20-percent.html
Hello Caroline. I kind of have the same question has Joanne and Courtney. What makes this store owner and entrepreneur and not just a store owner. Besides that, I think that the owner has a great goal and its seems to resonate well with its customers. It’s great that they’re targeting a large demographic of people and providing more options for the area.
ReplyDeleteHey Caroline,
ReplyDeleteI think you did a great job on your post! I wish I wasn’t being so repetitive, but I am also wondering how this person is an entrepreneur as opposed to simply another business owner. Overall, I really liked how he explained the different between a shopping mall and a boutique, and I definitely agree with that point. Personally, I love shopping at boutiques, I’m just wondering how he stands out!
If you’re interested, check out mine too!
http://wallacestage.blogspot.com/2016/02/the-twenty-percent.html
It is good for the store owner's business that they have such a large range of potential customers. I think self-employed store owners are entrepreneurs especially when they started their own business. I would have liked to have seen you interview a more diverse group of potential customers. I would imagine the majority of this entrepreneur's client base is young women and middle-aged adults as opposed to young men. Keep this in mind for future interviews! Check out my blog if you like! http://josetheentrepreneur.blogspot.com/
ReplyDelete