We believe that the next thing our customers will want, is a floral section of the store. We plan on having a florist in-house who can make custom arrangements. This is very unusual to find in a typical boutique. This "next thing" will enhance our services because it goes above and beyond what a normal store provides. It also shows that we care about creativity and operational excellence. This also fosters customer loyalty, because we can be their one stop shop for all things pretty and feminine.
We found on Amazon a bouquet that roughly follows what we want to sell. This is a very ordinary arrangement and we want to provide very elaborate and custom flowers.
The customer reviews are mixed, but most of them say that their flowers arrived wilted and were not as full as the picture indicates. We would make this product more elaborate and very full and only use the freshest of flowers. This would provide the customer with the best product they can get. This floral service would also separate us from the competition of normal boutique clothing stores.
Caroline,
ReplyDeletewhat a lovely idea you have going on here. I mean what's not to love about flowers? So I enjoyed the comparison you have with Amazon, it was interesting to here the reviews that customers had with Amazon's flowers. The question I have for you is how you plan on not having your flowers wilt and keep them fresh. I suppose a more secure way to distinguish your business from others should be portrayed more clearly, because things like flower boutiques are very similar. Overall however great job! Take a look at my post at: http://karinatamayo.blogspot.com/2016/03/amazon-whisperer.html
Hey Caroline! I really like your idea for your venture! Flowers are a business that is never going to go out of business so its good that you made that business connection! I didnt know you could order flowers on Amazing. I really like the concept of your store! . Keep working hard and great work so far!
ReplyDeletehttp://slverio.blogspot.com/