Week 9's reading surprised me when it displayed a chart on page 313. I did not know that there were so many different types of interview styles and I was unaware that people respond so differently to different types of surveys.
The section on qualitative vs quantitative research was a little bit confusing to me. I understood it more after I read about it, but at first I didn't see a difference between the types of information.
I would ask the author how much social media marketing has changed over the years. I would also ask what was the main way to reach people in a similar style before social media. It's hard for me to imagine life without social media, and I'm not sure how people got the word out to their target markets before it.
There really wasn't anything I disagreed with in this chapter. The majority of it made sense and I agreed with the different forms of philosophy and research.
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