The entrepreneurial matrix strategy stood out to me in this chapter. I thought it was interesting how there is such an exact model for starting a new business or innovation. Once I read the matrix it made logical sense and I could see how it could be helpful.
I low key disagreed with the way the book described risk. They define it as "the probability of major financial loss". I think that risk (even in business) can go beyond finances. You could risk your family and stability by going on a limb or your reputation.
The concept of strategic positioning was confusing to me. I don't think I quite understand what the idea really is. I grasp that it is another way to get new people in the market and to attract new consumers, but I'm confused as to how you actually do that.
I would want to ask the author what stage of venture development is the most difficult for the entrepreneur. And not just financially but emotionally as well. For example, is the growth stage hard because you have so many new things to figure out and so few resources, or is the decline stage hardest because the venture is dying?
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