The concept of corporate entrepreneurship was a surprise to me. I tend to think of entrepreneurship on a small scale. Maybe just one person or a small group working on a startup. I never think about a corporate company working on a entrepreneurial project but it makes sense.
I thought the quote from researchers Charles Baden-Fuller and Henk Volberda was confusing. I don't really see how a company that is chaotic ca even survive in the short term. Also I felt like they just used uppidy words to sound more professional and it only made their point more ambiguous.
I would want to ask the author ore about the Proctor and Gamble section. I think it is interesting how they lay out their company into 80 different brands. I would ask why so many brands and I would ask if they plan on creating more brands, or just creating more products for the existing brands.
There is nothing I really disagree about in these chapters. I think for the most part they are pretty self explanatory and I think the author is right on about most of it.
No comments:
Post a Comment