There's My Idea Napkin No. 2

I am creative, witty, and particular. I love adventures, even if that just means going to Walmart at 2:00am or singing to Ben Rector in the car with my friends. I love things that are precious and thought provoking. Meaningful conversations are my favorite. Reading a Southern Living magazine with coffee in hand is simply the best. I love things that are beautiful, even if they don't have much of a purpose. I also love brownies and swing dancing. I love twirling in the kitchen, and the feeling you get when you catch someone's gaze on you. It really doesn't take much y'all. All that being said, I want to create a store (and mostly an environment) that encompasses these things, at least indirectly. I want people to feel welcomed and girly while shopping at Sweet Caroline's. I want them to find things they love and things that are beautiful, even if it doesn't have much of a purpose. This store has the potential to house all the things I love. I want to invest a lot of time, creativity, and energy into it. I am very passionate about this endeavor, and I am very willing to put in the effort to make this dream a reality. 

I want customers to love to shop here. A fun, engaging store in hard to come by, and I think it is because ambiance and customer service don't always equal profit. But I don't care. I want my shoppers to get the feeling they get when reading their favorite magazine when they walk through my door. Just as if they were transported to their favorite place. This is an unmet need to shoppers. Shopping can often be draining and frustrating when you can't find what you want and things don't fit. I want to leave everyone better off after leaving the store than when they came in. What will set Sweet Caroline's apart from other stores will be the makeup counters combined with clothing and potentially a tea room and floral department. This will for sure differentiate us from the competition. 

My customers will be people just like me. They will be 14-45ish year old women who are looking for beautiful things and who want an experience while shopping. They will also be a little bit more price conscious than the average boutique shopper.

Customers are going to love this store because it is a completely untapped group and idea combination. A few stores offer a few of the things we will to a similar group, but none of them do it all. We will combine the boutique style of store, with lower prices, a very uncommon concept. We will also sell make-up, clothes, seasonal items, accessories, and home items which is also an uncommon array of products in a boutique. It is rare that makeup is sold in clothing stores, but it is something that our buyers will love, and will therefore purchase more because of convenience. Something else that will set our store apart and will benefit our customers will be our customer service. I plan to work in the shop most days, as well as my mother (who is extremely excited about this idea as well).

I feel that my store will be a success because I am the customer. I have found this lack in the market, and I know what I want. People like me are our target market, so who better to cater to you than you right? Most stores for women are run by men, so how can they know exactly what we want? I am also a member of the community I want to put my store in, so I know what this community is needing.

I believe that these elements fit together perfectly. Sweet Caroline's plays to my strengths and the things that I find joy from. I believe that this passion will help the success of the store. I know what people want and I have the drive to make this dream happen.

One of the main points I received was that people apperceived my passion about the store. I tried to convey that more in my first couple of points. One thing I received concern on the differentiability between my store and other boutiques. To make the difference clear I included information about our customer service, different product options, tea room option, and floral section option. These are five things I changed to answer all of the concern or compliments in my original napkin idea.